This past Thursday night, amid swirling speculation regarding the Brown University gunman, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.
Even though CNN is certainly not a flawless news source, her statement resonated to many. It is one of the organizations where there exists grounded and largely dependable reporting – especially during crises like the one unfolding close to a New Hampshire storage facility.
An Uncertain State During a High-Stakes Struggle
But CNN, now 45 years old, finds itself in a precarious position as two massive media corporations compete for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has turned into a high-stakes game of mergers and acquisitions, rather than as a question of what helps the information-seeking public.
“This is yet another example of the deep structural problems with roots in decades of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It gets presented as a corporate drama with key players as the protagonists, but there is scant discussion of the public interest,” Pickard explained.
A Further Element: Donald Trump
The CNN scenario is complicated by Donald Trump’s opinions about a network he has consistently labeled as perhaps his chief “fake news” adversary.
Recall the chants of “CNN sucks!” at the president’s rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.
Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will insulate him from criticism and scrutiny. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to favor that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that storied news network.
A Possibility of Further Instability
Notably, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. That would be a relief to many at the network, but it’s not exactly a safe harbor. That structure could set up CNN for another sale. The cycle continues.
According to Timothy Wu, a great deal of this is against the law, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should prohibit both deals.
“Both acquisition attempts would be harmful to the country, and both should be challenged by the government,” Wu stated.
The Fundamental Issue and a Path Forward
Whatever happens with this particular battle, the larger issue persists.
“Our current system is a very system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard noted. Government actions – dating back to the 1930s and 1940s – helped to foster this profit-obsessed monster, and different policy decisions can fix it.
Will that happen in an era where the top communications regulator won’t even affirm that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will never happen.
Initiatives that strengthen independent news organizations, reinforce local journalism, subsidize public media, and prohibit the accumulation of media power in too few hands are within reach – they are necessary for a healthy democracy.
Regarding media ownership, bigger isn’t better. And news organizations like CNN must not be pawns in the latest acquisition battle.